Sensible Philippines is a registered non-profit advocacy and education organization
focused on reforming cannabis and drug policy in the country.
Sensible PH recognizes the medicinal and industrial benefits of cannabis and hemp.
I made Sensible a mini visual identity that was light and colorful, subtly inspired by vintage ad posters. The goal was to make it look simple, as if the advocacy obviously made sense
(which was a little funny, because legalization is still an uphill battle).
The topic is rather controversial in the Philippines, so I aimed to keep it light and happy.
☮☮☮
This project was finished last June 2022
Sensible PH envisions a just and humane society in which the use and regulation of cannabis is based on science, health, compassion, and human rights - in which people are no longer punished for what they put into their own bodies but only for crimes committed against others.
Their mission is to advance policies and practices that effectively reduce the harms of both drug use and drug prohibition, and to promote the medicinal and industrial use, including the social and economic benefits of legalizing cannabis.
